What is the purpose of AWS Single Sign-On (SSO)?

AWS Single Sign-On (SSO) is designed to streamline the user authentication process by allowing users to access multiple applications with a single set of credentials. With AWS SSO, users can log in once and have secure access to all their authorized applications without the need to remember multiple passwords. This enhances the user experience by reducing the complexity of managing passwords and helps organizations maintain better security through centralized credential management.

In addition, AWS SSO integrates with AWS organizations, making it easy for businesses to manage user access across their AWS accounts and applications like Salesforce, Office 365, and others. This unified approach not only simplifies user management but also strengthens security by enabling organizations to enforce access policies and manage permissions efficiently across a range of services and applications.

Other options, while relevant to different AWS functionalities, do not align with the primary purpose of AWS SSO. Automated data backups focus on data preservation, monitoring network traffic pertains to security measures, and managing API calls involves service interactions, none of which encapsulate the primary role of providing a centralized, streamlined authentication solution for users across multiple applications.